The NonDesigner free essay sample

The Non-Designer # 8217 ; s Design Book Essay, Research Paper The Non-Designer s Design Book By Robin Williams I chose this book because I am really interested in the design of a page, whether it be an advertizement, invitation, or feature narrative. I learned some of import rules to follow. This book was easy to read and understand. I recommend it to anyone who might necessitate a small aid with design. There are four basic rules in design. They are contrast, repeat, alliance, and propinquity. I will travel on to discourse these each individually, but maintain in head that the rules are truly interconnected. It is really rare that merely one rule is applied to a design. The writer points out that although inappropriate, there is rather memorable acronym, which I have underlined, for these basic design rules. The rule of propinquity provinces that you group related points together. When you move points near together physically, they are seen as a cohesive group. The intimacy of points on a page implies a relationship. Grouping similar elements into one unit can make many different things for your design. It will do your design easier to follow because propinquity makes the design more organized. Here is an illustration of the deficiency of propinquity utilizing a typical concern card: Jaye Ad Agency ( 405 ) 555-1111 Bill Fold 123 Rocky Road Edmond, OK The job with the concern card illustration above is how many times it makes your eyes halt. The illustration besides do the information on the card seem unrelated, which is a small confusing. The illustration I gave does non clearly show the reader where to get down reading. Here is illustration of a concern card with the rule of propinquity implemented: Bill Fold Jaye Ad Agency 123 Rocky Road Edmond, All right ( 405 ) 555-1111 This concern card illustration is really clear about where to get down reading. All I did was group related information together. The illustration is now visually organized. This book goes into some much more advanced illustrations of propinquity. Since I am a really ocular individual, I thought you might desire to see what I learned about propinquity. The basic thought of propinquity is to extinguish confusion by grouping similar elements together to give the design lucidity and to do it an easy read. The following rule is alignment. It states that every point should hold a ocular connexion with something else on the page. In the chapter about alliance, the writer warns about focus oning different points. She does non state to neer focus on points, but merely to mind of how dull focus can be. When a design is decently aligned, it will be unified and organized . The alliance along with a peculiar font can find the personality ( merriment, serious, sophisticated ) of a design. Examples of invitations: Please assist us observe the Holiday Season! Please aid us celebrate the Vacation Season! The first ( top ) illustration is all right, except that it is truly instead dull. Although still centered, the 2nd ( underside ) illustration is more originative and delighting to the oculus. It s easiest to believe of alliance as consolidative and forming. The rule of repeat provinces that you repeat some facet of the design throughout the full piece. Any component, from the fount to the colour, can be made insistent. Repeat can be used to heighten a design and clear up information. It can besides assist to transport out a subject. Repeated points do non hold to be precisely the same objects, but objects that are evidently closely related. Or merely take an point and do it smaller, make it bigger, or alter its colour. Repeat can easy be overdone, which can do a design annoyance or overwhelming. The intent of repeat is to add ocular involvement. Catch a reader s attending and so maintain it! Last, contrast is formed when two things are different. The rule of contrast provinces that if two points are non precisely the same, so do them different. The basic intent of contrast is to make an involvement on the page. A page is more likely to be read if it is interesting to look at. You can make contrast with founts and colourss. Contrast can do a page more attractive, while at the same clip doing the intent of the design much clearer. When working with contrast, you have to be brave. Don t attempt to contrast things that are similar. Have the backbones to contrast something other than dark brown and dark blue. For the best design consequences find what you want the focal point of your design to be. Then utilize contrast to make that focal point. If you re make bolding plenty, contrast can be a great plus to your design. Contrast, repeat, alliance, and propinquity are the four basic rules to plan. I learned how they work entirely, but more significantly how each one of them works so much better when all four rules are working together. I truly liked this book because it gave many illustrations of each thought discussed. The writer negotiations about non being afraid when it comes to plan. Make the unexpected. This book was besides a good acquisition tool. It contains quizzes throughout the book that assist me to retain the information. This book was besides fun and exciting to read. I am really interested in the ocular facet of layouts. So, taking clip to read this book was a pleasance. I merely wish my other categories were as gratifying.